Radio Survey Overview

Radio Survey Overview-

Radio Survey Overview

From our radio survey  we came to the conclusion that around 40% of the people that completed our survey listened to the radio and around 45% occasionally listened to the radio. On the other hand, 15% of the people who completed our survey said that they don't listen to the radio. 

 After viewing the age range we can tell that the majority of people who listen to the radio come under 16-25, which makes up 74% of the overall total amount of surveyors. 

  The gender resulted in the survey voters being primarily female at 53%, on the other hand the men were 45% with a small 1% of the voters being classified as other. 

   The radio stations which were included in the survey were:

BBC Radio with 13%,

Capital FM with 30%,

Heart FM with 22%,

Classic FM with 3%,

Kiss with 13%,

and finally, OTHER, with 20% of the votes. 

This shows that the majority of people who took part in this survey listened to either Capital FM and HEART FM, which shows that they're most popular with the younger generation as this survey was primarily taken part by younger viewers, being aged 16-25. However, Radio stations like Classic FM, which had the lowest at 3%, showing that fewer but more cultured voted for it. Accord into Classic FM online, They say 5.6m people listen to it weekly, it also suggests that just over a million who people who listen to it are under the age of 35, meaning the remaining people are over the age of 35, statistically showing that people who listen to this station are more cultured. 

   The Ethnic background showed to be primarily White British with 86% of the surveyors being so. 5% of respondents were Black British, 3% of people were Asian and 6% of people were European. With none being Indian and none being White Irish/ Scottish. This shows that the majority of people who voted were white British ethnic origin, most likely from Essex. 

   The social status portion of this survey showed that 9% of people are upper-mid class, 47% of people were middle class, 16% were lower middle class, 8% were skilled working class, 20% being working class and nobody being the lowest level of subsistence. This generally shows that primarily the people taking part in this survey were Middle Class, which should technically mean that one way or another they can access the Radio. 

   People who voted also showed that they listen to the radio Via a phone with 8%, A car with 75%, a digital radio with 8%, a computer with 5% and other 5%. This ultimately shows that the car is primarily used to listen to the radio as it is easy access for everybody and the radio in the car is generally used to make journeys less long and more entertaining. 

   The survey also showed that 68% of people listen to it 0-3 hours a week, 17% listen for 4-6 hours, 5% listen for 7-9 hours and 11% listen for over 10 hours. This is possibly due to people having car journeys from work or school and having the car as the source as the radio. Primarily it was 0-3 hours which most likely shows that people were only taking short journeys.

   Finally, people who voted said that they listen to music via different types of other media, with spotify being 54%, Apple music being 9%, Youtube being 22% and other being 15%. Media platforms such as spotify are used as people can listen to whatever they want when they want without interruptions as the majority of radio of radio stations have sections in which where people talk as spotify can be used as an alternative without interruptions.

Statistics from kelsiocx


Uses and gratification theory
Classic
Capital- Entertainment, Social Interaction


Capital FM for younger audiences
Presented by Roman Kemp Vick Hope Tim John

Classic FM for older audiences
Presented by a wide range of people for example- 

As of June 2018, the stations serve a combined weekly audience of 7.4 million listeners and target a core audience in the 15–34 age group; 57% of all listeners are within this demographic.

Capital FM has a narrow playlist[3] with only a few changes per week, featuring songs from the last one to two years.[4] Unlike BBC Radio 1, Capital does not play rock, classic hits or alternative music.

Shows and Presenters

• Capital Breakfast with Roman Kemp.
• Aimee Vivian.
• Marvin Humes.
• Jimmy Hill.

Classic FM broadcasts nationally on FM, DAB digital radio, Freeview, satellite and cable television and is available internationally by streaming audio over the internet. In addition to playing older music, the station plays several modern film scores and video game music. However, Classic FM still claims to be "UK's only 100 percent classical music station

The latest official radio listening figures have just been published – and there's some great news for Classic FM. Our family of listeners has grown by almost 600,000 people over the past 12 months, with 6.1 million listenersnow tuning in to Classic FM each week.

More cultured people listen to classic fm

Representation in Media

Representation-

Representation: is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues and events to an audience.

Stereotypes: are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated.

Anchorage: Words that go along with images to give meaning to them in a specific context; includes captions in newspapers and taglines on film posters.

Stereotypes-

Assumptions that are held about a social group.

They are often used in a negative or prejudicial sense and are frequently used to justify certain discriminatory behaviours.

Stereotyping is an important concept in terms of representation.

Essay jc from kelsiocx


Counter Stereotype-
A counter-stereotype is an idea or object that goes against a standardised mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgement. Although counter-stereotypes arise in opposition to stereotypes, they may eventually become stereotypes themselves if they are too popular.

A positive stereotype.

•Focuses on positive elements of a group traditionally represented as bad.

•Still an oversimplification of the enormous diversity featured with the group.

Van Zoonen Theory-

Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this. This is a patriarchy (a society ran by men for men) which dominates and oppresses women.

In patriarchal culture, the way women’s bodies are represented as objects is different to the representation of male bodies as spectacle.

Gender is preformative – our ideas of femininity and masculinity are constructed in our performances of these roles. Gender is ‘what we do’ rather than ‘what we are’. Moreover, gender is contextual – its meaning changes with cultural and historical contexts.

Female & Men from kelsiocx

These magazine covers show us that men are spectacle which means a visually striking performance or display whereas women on the other hand are being shown as sexualized, describing the patriarchy which is society that is ran by men for men. Leading to them being shown as objects in society, also the point of them being objectified just for their look/ their bodies. Media is ran by men, so articles get published from a males point of view plus they make it for what men want to see.

Femininity-               Masculinity-

Caring                        Selfish

Nurturing                  Aggressive

Irrational                   Rational

Family Orientated    Public, work-orientated

Sensitive                    Insensitive

Lazy                            Active

Gentle                        Rough

Soft                             Hard

Vern & Bonnie Bullough (1993) - Gender roles are equated with masculinity and femininity, male as provider female as nurturer. These two concepts can help us understand how gender is social construction directly linked to heterosexual roles.

Sound:  find two examples of the lyrics and sound which relate to the female stereotypes (explain your examples)

all you ever did was break me- shows how women are seen as emotional/sensitive and also weak.

instead of using force- the power men have over women.

Mise –en-Scene:  find two examples from the set, props, costume, lighting, makeup which relate to the female stereotypes (explain your examples).  Add screen shots to support your reasoning.

Wrecking bell naked, shown as a sexual object.

The wrecking ball also shows shes breaking out of society being her own individual.

Revealing clothes, go with what men want you to be like that, o what they portray you as like an object.

Hammer

Wrecking ball, reference to relationships and breaking through stereotypes to be your own person, go against society.

Editing: find two examples of how the video was edited through e.g. the way the video was cut, the way the video was treated colour adjustment, brightness/darkness etc., use of special effects which relate to the female stereotypes (explain your examples).  Add screen shots to support your reasoning.

quick change in scenes.

bright lights.

Camera work: find two examples of how use of  camera work relate to the female stereotypes (explain your examples). Add screen shots to support your reasoning.

shots from above, women are less important than men.

close ups

Zooming in on her body to show

Note camera work relates to choice of camera angle, close ups, mid shots, head shots, etc.

to show emotions, and to enhance her message spread in the video.

Essay jc from kelsiocx

Women from kelsiocx

News Articles from kelsiocx


Van Zoonens theory suggests to us that magazines/newspapers or just media in general is ran by men for men leading to their views being completely different to a females perspective compared to a mans perspective, showing the readers what they want to see, so they could lie just to make some readers believe that its what they want and not the truth. These two images stereotype women because from the Daily Mail side it shows us that women are nurturing/ family oriented building the idea that all women want kids and want to protect their child and their health, leading to the headline of "ONE GLASS OF JUICE A DAY RAISES RISK OF CANCER", meaning they could potentially not give the child a chance to try it because they feel it will be a continuation from that point forward whereas on The Mail it shows the sexualized point of view from a mans perspective towards women, it also suggests that men will make the women buy them sex toys so it doesn't ruin the reputation of that certain person which in this case was a minister. In the first image the copy describes the thoughts of the mothers being terrified towards the fact that if your child drinks juice/fizzy drinks they will get cancer compared to the second newspaper which the copy is mostly about sexism in the work place contributing to how that man or men has power so if she wouldn't do it she could be fired and lose her reputation maybe for a job shes going for. The mast head of these newspapers is quite significant because they are basically the same however the daily one is more appropriate for everyone however the second one isn't and the articles are more for people of an older age. The San- Serif font stands out to us because its in all capitals and its also bold meaning that it is an eye catcher because thats the first thing you look at as well as the main image which draws in more female readers on the first newspaper because it relates to them whereas the second one is a bit of mixture between men and women. However the colour is also quite significant due to the fact that the colours are pink and purple which are colours that females like/ drawn to. On both newspapers the stand first is quite different through the way of how its written like the first newspapers stand first gets you straight to the point so you have a good idea on how the rest of the article is going to be like, although the second newspaper does get straight to the point when you read it further it starts to go off topic making you read something that has nothing to do with the headline on the cover. I think that the mode of address of each newspaper is that its quite formal with the images and the way that the article has been presented along side with the text surrounding the point. The Daily Mail has a right wing bias due to the fact that it talks about criticising labour also The parts where they highlight celebrities' weight gain, invasions of privacy and sexualised pictures of teenage girls, are complemented by right wing rhetoric meaning it has a right wing audience. On the other hand The Mail supports that point of being right wing as well due to the fact that they are the same newspaper but ones daily and ones weekly. Leading to it going against the left wing audience and not having the left wing bias.