Radio Survey Overview

Radio Survey Overview-

Radio Survey Overview

From our radio survey  we came to the conclusion that around 40% of the people that completed our survey listened to the radio and around 45% occasionally listened to the radio. On the other hand, 15% of the people who completed our survey said that they don't listen to the radio. 

 After viewing the age range we can tell that the majority of people who listen to the radio come under 16-25, which makes up 74% of the overall total amount of surveyors. 

  The gender resulted in the survey voters being primarily female at 53%, on the other hand the men were 45% with a small 1% of the voters being classified as other. 

   The radio stations which were included in the survey were:

BBC Radio with 13%,

Capital FM with 30%,

Heart FM with 22%,

Classic FM with 3%,

Kiss with 13%,

and finally, OTHER, with 20% of the votes. 

This shows that the majority of people who took part in this survey listened to either Capital FM and HEART FM, which shows that they're most popular with the younger generation as this survey was primarily taken part by younger viewers, being aged 16-25. However, Radio stations like Classic FM, which had the lowest at 3%, showing that fewer but more cultured voted for it. Accord into Classic FM online, They say 5.6m people listen to it weekly, it also suggests that just over a million who people who listen to it are under the age of 35, meaning the remaining people are over the age of 35, statistically showing that people who listen to this station are more cultured. 

   The Ethnic background showed to be primarily White British with 86% of the surveyors being so. 5% of respondents were Black British, 3% of people were Asian and 6% of people were European. With none being Indian and none being White Irish/ Scottish. This shows that the majority of people who voted were white British ethnic origin, most likely from Essex. 

   The social status portion of this survey showed that 9% of people are upper-mid class, 47% of people were middle class, 16% were lower middle class, 8% were skilled working class, 20% being working class and nobody being the lowest level of subsistence. This generally shows that primarily the people taking part in this survey were Middle Class, which should technically mean that one way or another they can access the Radio. 

   People who voted also showed that they listen to the radio Via a phone with 8%, A car with 75%, a digital radio with 8%, a computer with 5% and other 5%. This ultimately shows that the car is primarily used to listen to the radio as it is easy access for everybody and the radio in the car is generally used to make journeys less long and more entertaining. 

   The survey also showed that 68% of people listen to it 0-3 hours a week, 17% listen for 4-6 hours, 5% listen for 7-9 hours and 11% listen for over 10 hours. This is possibly due to people having car journeys from work or school and having the car as the source as the radio. Primarily it was 0-3 hours which most likely shows that people were only taking short journeys.

   Finally, people who voted said that they listen to music via different types of other media, with spotify being 54%, Apple music being 9%, Youtube being 22% and other being 15%. Media platforms such as spotify are used as people can listen to whatever they want when they want without interruptions as the majority of radio of radio stations have sections in which where people talk as spotify can be used as an alternative without interruptions.

Statistics from kelsiocx


Uses and gratification theory
Classic
Capital- Entertainment, Social Interaction


Capital FM for younger audiences
Presented by Roman Kemp Vick Hope Tim John

Classic FM for older audiences
Presented by a wide range of people for example- 

As of June 2018, the stations serve a combined weekly audience of 7.4 million listeners and target a core audience in the 15–34 age group; 57% of all listeners are within this demographic.

Capital FM has a narrow playlist[3] with only a few changes per week, featuring songs from the last one to two years.[4] Unlike BBC Radio 1, Capital does not play rock, classic hits or alternative music.

Shows and Presenters

• Capital Breakfast with Roman Kemp.
• Aimee Vivian.
• Marvin Humes.
• Jimmy Hill.

Classic FM broadcasts nationally on FM, DAB digital radio, Freeview, satellite and cable television and is available internationally by streaming audio over the internet. In addition to playing older music, the station plays several modern film scores and video game music. However, Classic FM still claims to be "UK's only 100 percent classical music station

The latest official radio listening figures have just been published – and there's some great news for Classic FM. Our family of listeners has grown by almost 600,000 people over the past 12 months, with 6.1 million listenersnow tuning in to Classic FM each week.

More cultured people listen to classic fm