Tuesday, November 5, 2019

News & Online Media













Front cover from kelsiocx


The Daily Mail-
Migrants how many more can we take (2015 August)
Shaming of Facebook - Public interest
Google the terrorist friend
The House Of Fools (Parliament)
Fury over plot to let 1.5m turks into Britain (2016)
Migrant number hit a new record (2016)






The Guardian-
Parliament finally has its no no no no no no no no
Starting gun for Britains badger shoot
He misled the Queen, the people and parliament (sept 2019)
Poultry industries dirty secrets (2014)
Hopes raised for second EU referendum (Jan 2018)






Right wing views ( The Daily Mail) mostly convey the views about going against parliament and having a dislike towards migrants.






Left wing views (The Guardian) are to do with socialism and dont want brexit to happen.







Activity 1 from kelsiocx




Ownership refers to who financially supports and produces the paper.  Newspaper owners may acquire more than one brand (consolidation) which helps the owner target different audiences, gaining a larger market share.

In the UK there are three different ownership models

1.Media barons – wealthy owners/proprietors

2.Trusts – a legal arrangement where the finances from the owner are transferred to a “trustee” to manage the newspaper

3.Cross media converged conglomerates (Rupert Murdoch News Corp up until 2018 owned: News UK, 20th Century Fox and part owned Sky)

News and On line Media  - Ownership and Control

Task : 

•Identify the political affiliation/positioning of the Newspaper organisations presented in the above slide

Right Wing-  The Daily Mail, The Sun, The Daily Express and The Daily Telegraph

Left Wing- The Mirror, The Independent and The Guardian

•Which two companies own 60% of the British Press, what is their political affiliation?

The News UK and DMG Media, Right wing

•Why might Press ownership be important in shaping the British public views on political issues such as Brexit, voting for political parties?

Constructive media makes it nearly impossible for it to be neutral as most of them always prefer one over the other.






Print media from kelsiocx
Right wing papers will support conservatives as they have the same views on things as they both come under as right wing, however these types of newspapers will be against left wing or have a negative approach towards the labour party or any other left viewed subject. As you can see from this newspaper above it's going against Jeremy Corbyn leading towards them being anti Corbyn. From the use of the headline it shows what they think of him from saying "Leader who's lost the plot", this is used within competitiors because they want him to look as bad as possible for him to lose and make the newspaper itself be boosted.



£10.79 paper Guardian
£5 Online Guardian
£2 a week Telegraph
£0.70 Daily Mail

British newspapers must attract audiences to make money and survive.

2015 UK newspaper industry contributed £5.3 Billion Gross value added and supports £87,500 jobs.
Print Newspaper production is financed through print sales and advertising revenue.
Circulation sales
•14.3 million people read a newspaper every day.
•81% of newspaper revenue comes from circulation sales.
•The cost of a Daily Newspaper ranges from 3 p to £2.70 with the Daily Mail retailing at xx p and Guardian xx per day (Task find out what the costs are!)
Advertising
•Advertisers pay for space in the paper
•Advertising in national newspapers is expensive, depending on the paper’s circulation figures and audience (A, B, C1, , D, E)
•The cost of a full page colour advert in the Daily Mail is £30,000
•Newspapers now make money from adverts in off line (print) and online (digital) editions
•Readers of print newspapers are more likely to read an advert than online readers.
ALTERNATIVE METHODS OF FUNDING PRINT NEWS INCLUDE:
Subscriptions and donations
•Online subscription fees known as paywalls, which pay for online services and also fund print papers (Task find out what the subscription costs are for the telegraph and the Guardian)
•Reader donations and memberships






Planning activity 3 from kelsiocx


CMYK refers to the four ink plates used in some color printing: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected.




https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiM17yOqdjlAhVGasAKHaiZDFMQFjAAegQIARAB&url=https%3A%2F%2Fwww.instagram.com%2Fguardian%2F%3Fhl%3Den&usg=AOvVaw00dRTUM2oSY7zl-3lMoTov
The Guardian Instagram




Technological from kelsiocx



Over the past 20 years, since the introduction of web2.0 in 2004  the print industry has undergone significant changes in production, distribution and circulation.•To remain relevant for audiences and tackling falling sales of print copies, newspapers have expanded their copies online.  This has a number of advantages online for owners:



•Production via websites reduces environmental costs of producing with paper and ink.



•Distribution via the internet reduces the cost of physical distribution and enables news outlets to reach a global audience.



•Circulation via websites and mobile devices allows audiences to access news and advertising online through apps and social media.



This increases circulation numbers for the news outlet -
More people see it and read it
Allows audiences to share and interact with the news
Enables owners to monitor which stories are most popular


Soft news-Soft news is defined as information that is primarily entertaining or personally useful. Soft news is often compared to hard news, which John Zaller defines as the "coverage of breaking events involving top leaders, major issues, or significant disruptions in the routines of daily life."


Hard News- Hard new generally refers to up-to-the-minute news and events that are reported immediately, while soft news is background information or human-interest stories. Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news.


Cultivation theory-  suggests that exposure to media,over time, subtly 'cultivates' viewers perceptions of reality. Gerbner and Gross assert 'Television is a medium of the socialization of most people into standardized roles and behaviours. Its function is in a word, enculturation'.


Owners of the


Guardian- Guardian Media Group- Scott Trust Limited- Katharine Viner

Telegraph-Barclay Brothers-  Chris EvansThe Sun-

News Group Newspapers Limited

News UK

News Corporation


Tony Gallagher



The Daily Mail-
Geordie Greig Editor

Left-wing politics 

supports social equality and egalitarianism, often in opposition to social hierarchy. It typically involves a concern for those in society whom its adherents perceive as disadvantaged relative to others as well as a belief that there are unjustified inequalities that need to be reduced or abolished.




Right-wing political thinking holds that certain social orders and hierarchies are inevitable, natural, normal, or desirable


Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Characteristics central to capitalism include private property, capital accumulation, wage labor, voluntary exchange, a price system and competitive markets.


Socialism is a range of economic and social systems characterised by social ownership of the means of production and workers' self-management, as well as the political theories and movements associated with them. Social ownership can be public, collective or cooperative ownership, or citizen ownership of equity.









Arguments for and against the regulation of the news revolve around two opposing views:


•For: the News Industry has too much political power nd influence over the British public, which has reduced freedom of speech, compromises democracy and is not in the public interest.

•Against: The printed press should not be regulated or controlled, especially not by government legislation.  This would effect freedom of speech, democracy and would not be in the pubic interest.

Regulation of the UK News industry focuses on:

•News content and information printed by the Press

•Ownership and competition laws

IPSO-
holds newspapers to account
protects the rights of the individual
upholds standards of journalism
mantains freedom of expression for the press




Slides from kelsiocx

The term cockroaches which Katie linked to migrants is a term from the nazis about the jews, so even though she is calling them cockroaches it is taking another approach to being disrespectful, this would lead to discrimination within this article.

The Guardian-
Economic models and funding



Historically, The Guardian first received financial support from middle class radicals. Until recently the traditional newspaper model of acquiring revenue from circulation sales and advertising has been the main source of funding.



Circulation



•The Guardian has a share of just 2.8% of the UK print news market.



•(Nov 2018)  The paper had a weekly circulation of 986,872



•Previous studies should show that there is a decline imn revenue from print sales


Advertising

•The colour advertising rate is £90 per column centimetre

•The cheapest advert measures 8 x 7 cm = £5000

•A double page spread is £32,400


Note with declining circulation figures the Guardian will become less attractive to advertisers.

Alternative revenue options and solutions


1 Donations

More than 800,00 readers fund the Guardian:
•570,00 regular supporters

•375,00 one-off contributions

2 The Scott Trust

The Trust focusses on socially responsible investment and all profit from these investments supports  GMG
The Trust set up theguardian.org a non profit organisation that raises funds from groups or private donors

3 Philanthropic contributions

These come from wealthy donors such as Bill gates (former Microsoft owner)

4  Reducing production Costs
•In 2018 the size format of the paper changed from a Berliner (European format) to a a tabloid.

•The reduction in size format saved the newspaper £19 million

•The cover price for the newspaper was increased to £2.00 in 2016 and £2.20 in 2019.

The Guardian has had a long association with serious quality journalism, its social roots (Manchester)  have also lead it to highlight the arts and culture for the public good.  The news values of the paper reflect the lives of the public from al cultures and walks of life.



The Guardians current editor Katharine Viner  prioritises stories that are in the publics interest and for the common good, and if they effect equality and freedom.



Journalists need to report on all forms of public life including different cultures, diverse perspectives and community services.    

This comes under public interest because it has to do with everone and it affects everyone who is under that specific catergory or that certain party.
It is showing a negative perspective on the concern and relating it to everyone reading or that is involved.




As The Sun is right wing the front cover has a negative impact on the look of Jeremy Corbyn. The Sun's target audience is.
Who Is the Target Audience of The Guardian Newspaper? The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Fifty-two percent of Guardian readers are male, and the average reader age is 44.
Liberal Democrats
Left Wing







Newspapers must appeal to audiences and advertisers to stay profitable.  They do his through the content they offer to their audiences.

News Stories selected .

The stories featured in a paper reflect the viewpoint of the owner and editor of the  paper, they must also reinforce the values and interest of the target audience

Harcup’s news values (2001) address the importance and appeal of sensationalism and attracting audiences
How do Newspapers target and reach their audiences? (further detail on page 33 OCR notes).
•
1. Price.
•Set to appeal to the audiences socio demographic profile
•A redtop tabloid costs between 40 p and75p, a broadsheet newspaper ranges from £1.60 - £2.70
2.Cross platform advertising
3.Promotional offers
•Offers such as free give away’s, posters, discounts on holidays shopping vouchers appeal to and reach the target audience
4.Subscriptions
5.Sponsorship
6.Partnership marketing





 Daily Mail-
Gender- Women
Age- 55+
Class-C1C2
Region- London


The Guardian-
Gender- Men
Age- 55+
Class-AB
Region- London

It shows the Queen's reaction to all thats happened this year with Philips car crash in January, the rugby player in August, Meghans breakdown in October and the ordeals with Prince Andrew and the scandal. It shows the difference between the good news and the bad news considering that they put an advertisement for a holiday in the french alps above the bad news. The relevance is the royal family because the public want to know whats happening with them and it puts a bad reputation onto them making it seem not all luxury and happiness. The celebrities are of course the royal family as it links to all of them as a family.
#


Harcup’s values represented in this newspaper shows a different meaning from good news to bad news with the bad news being the main storyline of this article as there is hardly any good news. The celebrity is the royal family with the prince being included, the relevance is the NHS as it all relates to everyone in the United Kingdom because it is relied on by everyone. The power elite in this newspaper is the US government as they are an powerful organisation. This is a more professional and serious article relating to the news at hand keeping it respectful. There isn't much of a surprise either to go with the entertainment factor. The magnitude is the NHS and for the people in America and Israel as it will have the most impact on them people who relate to that.









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