C-Class - ABC1
A-Age - 15-29 year olds
G-Gender - Male/Female
E-Ethnicity - 90% audience is white
D-Disability - Inclusive
S-Sexuality - Inclusive
Target Audience- The target audience for Radio 1 is 15-29 year olds with its remit to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It also provides some programming for younger teenagers.
The audience profile of Radio 1 listeners is slightly more female than male, while 58% of the audience is ABC1 (vs. the population average of 55%) and 90% of the audience is white.
-Entertainment
-New Music
-Support Emerging Artists
-Radio 1 XTRA
- Asian Sound
PBS- Public Broadcasting Service
TV License- £154.50 for colour
90% of the TV License fee goes to the BBC TV channels, radio stations, I player, sounds and online services
Sky Subscription-
Sky Entertainment TV + Sports + Cinema HD + Kids not included £66 per month
Sky Entertainment TV + Sky Cinema + Kids + Ultimate On Demand + HD not included £55 per month
Sky Entertainment TV + HD not included £27 per month
Technologies Radio-
Websites
Apps
Digitally- Streaming
Dab- Digital Audio Broadcasting
Video
Public Service Broadcasting-
In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.
The communications regulator Ofcom requires that :
All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.
The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK
Their remit is to "inform, educate and entertain"
It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.”
Emerging Artists-
Arlo Parks. Arlo Parks - Super Sad Generation. ...
beabadoobee. Beabadoobee - She Plays Bass (BBC Music Introducing session) ...
Celeste. Celeste - Love Is Back. ...
Easy Life. Easy Life - Pockets. ...
Georgia. You must enable JavaScript to play content. ...
Joesef.
Joy Crookes.
Yungblud.
Getting on the Radio-
Target the stations, specialist shows and DJs who play the music you make. Send your stuff to as many suitable stations as you can, big and small. If you need some fresh ideas of which stations may work for you, or want contact details check out sites like Radio Now or Media UK.
Send a copy to the show's producer and presenter. These days a lot of stations only accept MP3’s, do your best to research this before you send anything.
It all starts with undiscovered artists registering with our uploader. They fill out a few bits of information like their artist name and postcode, and then they can upload their tracks. It's as simple as that.
Those uploaded tracks get sent to the BBC's local radio shows where they get listened to by our team of local presenters and producers. If they like them the tracks could get broadcast on those local stations and even propelled onto the national stage through BBC Radio 1, 1Xtra, Radio 2, 6 Music, Radio 3, Asian Network and World Service.
Advice- The Surgery with Katie and Dr Radha
1.To show the most creative, highest quality and distinctive output and services. Radio 1’s daytime programmes offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks, for example the promotion of Live Lounge as a music feature.
2 To provide impartial news and information to help people understand and engage with the world around them. Speech programmes, including documentaries and social action campaigns, form an integral part of the schedule. This includes broadcast news during its daytime output that is accurate, impartial and independent. For example, The Radio 1 Breakfast Show provides (via Newsbeat) news that is aimed at its target audience.
3 To support learning for people of all ages. BBC Radio 1 contributes significantly to this purpose for its audience, primarily through its social action output, its regular advice programme, its documentaries and its vocational initiatives, for example the BBC Academy.
4 To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom. BBC Radio 1 fulfils this purpose for its audience through its extensive live events schedule. This connects the station directly with its listeners and reflects the diverse range of music enjoyed around the UK, for example the BBC Big Weekend event. Interactive forums allow listeners to share experiences and discuss areas of common interest, including music
5 To reflect the United Kingdom, its culture and values to the world. Radio 1 plays its part in this purpose primarily by offering UK audiences access to the best global musical talent and coverage of significant international music events.
Dua Lipa is an English singer, songwriter and model.(Pop)
Avicii was a Swedish DJ, electronic musician, and songwriter who specialised in audio programming, remixing, and record producing.(EDM)
Eminem is an American rapper, songwriter, record producer, record executive and actor. (Hip-Hop)
Taylor Swift is an American singer-songwriter. (Pop)
J Hus is a British singer-songwriter, rapper and model. (Rap)
Tom Walker is a British singer-songwriter (Pop)
Alexander O'Connor, better known by his stage name Rex Orange County, is an English recording artist. (Indie Pop)
Bruno Mars, is an American singer, songwriter, record producer, multi-instrumentalist, and dancer. (Pop/ Funk)
Calvin Harris, is a Scottish DJ, record producer, singer, and songwriter. (Pop)
Anne-Marie Rose Nicholson is an English singer and songwriter. (Pop/ Grime)
Lewis Capaldi is a Scottish singer-songwriter. (Pop)
Billie Eilish Pirate Baird O'Connell is an American singer and songwriter.
6:30
Track
Track
6:42 Brit Awards- Promoting British Artists
Track
Track
6:54 Feature BBC 3 This Country- Suits
Track
Track
7:00 Corona Virus, Flights, Housing Crisis, Beating Racism, Boxing, Rugby, Football, Weather
Track
Track
7:15 Yesterdays Quiz, Game of Cones, 90 seconds, Love Island, food, football, music, rugby, boxing, music, Disney, time, football, England women, television, spelling, celebrity, days, pottery and television.
Track
Track
7:25 Sport relief (inform)
Track
Track
7:30 Corona Virus, Weather, Boxing, Floods
Track
7:50 Love Island Winners
Track
7:50 Love Island Winners
Competitions important- attraction to people to win money or prizes, interaction with listeners. Suits younger audiences definitely to 15-29 year olds.
The BBC is under more severe assault than ever before, threatened with licence fee cuts – and perilous charter renewal ahead. Cameron on his battle-bus said of the BBC: “I’m going to close them down.” Joke or threat, it’s too close to what many in his party want to be laughed off. Many of the newer Tory MPs, Thatcher’s children, detest the very existence of the BBC – its phenomenal success an affront to market ideology. Decriminalisation would lose the BBC an estimated £200m a year – and that’s deliberate. The BBC may lose £600m if forced to carry the Department for Work and Pensions’ cost of exempting over-75s from the licence fee. And there’s a proposed five more static years to add to the current seven-year licence fee freeze.
BBC-
Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".
Mission and Values
1. To provide impartial news and information to help people understand and engage with the world around them
The BBC should provide duly accurate and impartial news, current affairs and factual programming to build people’s understanding of all parts of the United Kingdom and of the wider world. Its content should be provided to the highest editorial standards. It should offer a range and depth of analysis and content not widely available from other United Kingdom news providers, using the highest calibre presenters and journalists, and championing freedom of expression, so that all audiences can engage fully with major local, regional, national, United Kingdom and global issues and participate in the democratic process, at all levels, as active and informed citizens.
2. To support learning for people of all ages
The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the United Kingdom.
3. To show the most creative, highest quality and distinctive output and services
The BBC should provide high-quality output in many different genres and across a range of services and platforms which sets the standard in the United Kingdom and internationally. Its services should be distinctive from those provided elsewhere and should take creative risks, even if not all succeed, in order to develop fresh approaches and innovative content.
4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
he BBC should reflect the diversity of the United Kingdom both in its output and services. In doing so, the BBC should accurately and authentically represent and portray the lives of the people of the United Kingdom today, and raise awareness of the different cultures and alternative viewpoints that make up its society. It should ensure that it provides output and services that meet the needs of the United Kingdom’s nations, regions and communities. The BBC should bring people together for shared experiences and help contribute to the social cohesion and wellbeing of the United Kingdom.
5. To reflect the United Kingdom, its culture and values to the world
The BBC should provide high-quality news coverage to international audiences, firmly based on British values of accuracy, impartiality, and fairness. Its international services should put the United Kingdom in a world context, aiding understanding of the United Kingdom as a whole, including its nations and regions where appropriate. It should ensure that it produces output and services which will be enjoyed by people in the United Kingdom and globally.
The BBC says its a neutral company/news, many of the right wing papers/ politicians dislike the BBC
Why is the licence fee under scrutiny?-
Mail/Telegraph/ Sun does not like the BBC
Boris Johnson- 'We are not looking at getting rid of all the license'
People using TV do not have a valid license
Out dated compulsory subscription
Not good value for money
Decriminalisation
2019 £80 m cuts
Unpopular opinions- It’s where they get celebrities and ask them unpopular opinions and the celebrity decides in their opinion if it is unpopular or popular.
Yesterday’s Quiz- Members of the audience phone up and they get asked questions in which they have to answer as many as they can, they have to try and beat the other people
Where's Greg (aired on 24/02/2020)- It is where Greg got kidnapped at The Brit Awards, the DJ explained to listeners that he had in fact been “captured” and “blindfolded” after attending a party and implored fans to help him work out where he is - and who took him - as part of a new challenge called Who’s Got Greg?
his gruelling “Gregathlon” fundraiser- challenges for sport relief with rapids and crocodiles of the Zambezi river and in 2016 he completed five triathlons in five days.
Greg James took up the mantel of the BBC Breakfast Show following Grimshaws departure and has had an increase of around 240,000 listeners. His slogan 'Have fun for fun sake'
DigDat (feat. Aitch) - Ei8ght Mile More grime and rap links to the an urban character, some of
Future (feat. Drake) - Life Is Good them are British artists but their music relates to an
urban background
HIP HOP, RNB & DANCEHALL
■ High Quality – New technology, good presenters
■ Original – From the use of their games like innuendo bingo
■ Challenging – Yesterday's quiz for examples, competitions through quizzes
■ Innovative – Greg James bringing in 240,000 more listeners from being fun
■ Engaging – People ring up and they get to talk to celebrities (pop quiz)
■ Nurturing of UK talent – Talking about the Brit Awards, emerging artists
Marketing-
Branding
The process involved in creating a unique name and image for a product or service.
Synergy
The extended impact of sequential media messages delivered by multiple media forms and/ or where audiences are exposed to a sequence of advertising messages from a single source idea.
https://www.youtube.com/watch?v=pzOzzM8Oixc
In this video, they are interviewing Dwayne Johnson and Kevin Hart on their film Jumanji 2, The Next Level, if people like the actors and the film then they are going to watch the video with them/it in it to support it in which gains publicity for themselves and the film.
Describe how the news content is tailored towards a 15 – 24 year old audience- With the news being every 30 mins and lasting for 5 mins it is tailored to the younger audience because they don't want to listen to the news they want to listen to music instead, sometimes the news relates to the things they like, like Love Island, Boxing, Football and the Corona virus which is an example from last week.
Radio stations such as Capital FM and Heart are funded by advertisements played on air, which in turn affects the content and style of the programmes. Capital and Heart are owned by parent company Global, and are sister stations to Smooth FM and Classic FM. For their funding, all are subject to selling airspace to advertise companies, products and services on the high street or in the local area. As a result, the output of these stations is highly commercial, with chart and popular music dominating the schedules.
2019
Sept-Dec 1.8 million listeners per week
Competitions : win a holiday - sponsored by B.A
Celebrity Gossip- Katy Perry - Pregnant
Social Media - Tik Tok
Links to Netflix
Music - playlist linked to Tik Tok
Promote music videos
Capital play more American artists than British artists
Despite this decline in listeners, The BBC Radio 1 Breakfast Show consistently attracts young audiences with its programme style and content. It has had to cope with the transformation of radio in the online age. The scale and scope of available music-streaming services and independent digital radio, along with a shift in audience use and gratification of the media, are contributing factors. Radio 1 is ‘suffering’ because its core audience is turning away from traditional listening. This is largely thanks to the arrival of streaming services like Spotify and Apple Music.
The BBC Radio 1 Breakfast Show lost audience numbers between 2012 and 2018 throughout the time Nick Grimshaw presented it, but he had been brought in specially to develop larger audiences in the target age range of 15– 29 and to shed the over-30s, a strategy implemented by Radio 1’s controller Ben Cooper. Cooper stated that the station should not be judged solely on Radio Joint Audience Research ( RAJAR ) audience rating figures:
You can’t judge Radio 1 on RAJAR figures alone – just as you can’t judge a newspaper solely on physical sales. You have to take into account our digital innovations as well. … I’m pleased that Grimmy is doing what I’ve asked of him by keeping his young audience happy and scaring off the over-30s.
In fact, 90 per cent of the dip in Grimshaw’s figures was from losing the over-30s. The show’s use of social media and video content aimed to attract the target audience and, although the show had the lowest figures since RAJAR began, this reflects young people’s media habits. Cooper went on to say that
‘Radio 1 is evolving with its young audiences as we live through changing times for traditional radio, so it’s particularly gratifying to see that in addition to around 10 million listeners, we have seen record figures for Radio 1 videos on Facebook with 80 million monthly views, and 1.4 billion total views on Radio 1’s YouTube channel. As you can see, although traditional radio audience ratings exemplify a gradual decline in listeners, online media has raised the profile of BBC Radio 1 and the Breakfast Show in a different way.’
Explain how economic contexts influence radio production-
PBS- Public Broadcasting Service
TV License- £154
£34 m spent on BBC
- Celebrities
-Presenter, Production
-YouTube
Production Content- Inform, Educate, Entertainment
Inform (Newsbeat)
Educate (Emerging Artists, Yungblud, Joesef)
Entertainment ( Greg James, Competitions)
Global are part of Capital and they also own Heart and Classic FM
Ad revenue allows for them to host competition sponsored by various companies and products
Competitions- Win a holiday, shopping etc
The main focus on commercial radios is to entertain, they focus on celebrity gossip to keep with younger audiences as they want to listen to music and not so much news.
Explain how economic contexts influence radio production refer to the BBC Radio 1 breakfast show.
Many economic points influence radio production to do with the BBC as it is a public broadcasting service (PBS) which provides to us features of the BBC such as iPlayer and the radio every day.
One of the major factors that influences radio production quite heavily is the TV licence fee, which is any household watching or recording live television transmissions as they are being broadcasted is required to hold a television licence. Per year a licence costs £154.50 however this will increase by £3 on the 1st of April 2020 making it £157.50, 90% of this fee goes to the BBC in general including TV, Radio, Sounds etc. In total £34 million is spent on the BBC this is for celebrity endorsement, the presenters/staff and production, this doesn’t include advertising as it is funded by the UK.
This links to their audience engagement and remit, as the age range for radio is 15-29 year olds which is a mostly for the younger generation which involves the type of music that it does like pop, rap and indie for example. Their remit is to inform, educate and entertain, the inform part of the radio station is news beat which is a thing they do every 30mins and it lasts for 5mins this provides news in which relates to the majority of the younger generation it has included Love Island, corona virus, football and boxing. The educate part of their remit is the emerging artists area, which provides a platform for live music to be played on the radio this occurs from people sending their music into the radio stations through the producers and presenters alongside with filling out bits of information like their artist name and postcode and then they can upload their tracks where they get sent to the BBC’s local radio shows where they get listened to by the team of local presenters and producers which if they are liked can be propelled onto the national stage. The entertainment part of the remit is to do with one of the presenters Greg James who took over Nick Grimshaw in 2018 since Greg took over the listeners increased by 240,000 as he is more interactive with the listeners and his motto is ‘have fun for fun’s sake’ so that’s what he aimed to do, with this came competitions such as the yesterday quiz where they test the audience members on what happened yesterday they normally go head to head with other people to see who can get the most. They also use celebrity endorsement to interact with the audience and to make it possible that people gets to talk or play along with their favourite celebrity.
As the BBC relies quite heavily on the licence fee, with it being under scrutiny this will have a bad effect on the BBC, it’s under scrutiny because the mail/telegraph and the sun does not like the BBC, some people using TV do not have a valid licence linked with outdated compulsory subscription, not good value for money, decriminalisation and in 2019 have £80 million cuts.
Explain how economic contexts influence radio production refer to the BBC Radio 1 breakfast show.
Many economic points influence radio production to do with the BBC as it is a public broadcasting service (PBS) which provides to us features of the BBC such as iPlayer and the radio every day.
One of the major factors that influences radio production quite heavily is the TV licence fee, which is any household watching or recording live television transmissions as they are being broadcasted is required to hold a television licence. Per year a licence costs £154.50 however this will increase by £3 on the 1st of April 2020 making it £157.50, 90% of this fee goes to the BBC in general including TV, Radio, Sounds etc. In total £34 million is spent on the BBC this is for celebrity endorsement, the presenters/staff and production, this doesn’t include advertising as it is funded by the UK.
This links to their audience engagement and remit, as the age range for radio is 15-29 year olds which is a mostly for the younger generation which involves the type of music that it does like pop, rap and indie for example. Their remit is to inform, educate and entertain, the inform part of the radio station is news beat which is a thing they do every 30mins and it lasts for 5mins this provides news in which relates to the majority of the younger generation it has included Love Island, corona virus, football and boxing. The educate part of their remit is the emerging artists area, which provides a platform for live music to be played on the radio this occurs from people sending their music into the radio stations through the producers and presenters alongside with filling out bits of information like their artist name and postcode and then they can upload their tracks where they get sent to the BBC’s local radio shows where they get listened to by the team of local presenters and producers which if they are liked can be propelled onto the national stage. The entertainment part of the remit is to do with one of the presenters Greg James who took over Nick Grimshaw in 2018 since Greg took over the listeners increased by 240,000 as he is more interactive with the listeners and his motto is ‘have fun for fun’s sake’ so that’s what he aimed to do, with this came competitions such as the yesterday quiz where they test the audience members on what happened yesterday they normally go head to head with other people to see who can get the most. They also use celebrity endorsement to interact with the audience and to make it possible that people gets to talk or play along with their favourite celebrity.
As the BBC relies quite heavily on the licence fee, with it being under scrutiny this will have a bad effect on the BBC, it’s under scrutiny because the mail/telegraph and the sun does not like the BBC, some people using TV do not have a valid licence linked with outdated compulsory subscription, not good value for money, decriminalisation and in 2019 have £80 million cuts.
No comments:
Post a Comment