Revision-
–Musicians
–
jazz, hip-hop and soul
–Sportsmen
and
women
–Comedians
–Criminals
–Socially
dysfunctional
–Prostitute/sexually
promiscuous
–The
stud/pimp
Alvarado’s Race Theory (1978)
–exotic
–dangerous
–humorous
–pitied
Colonialism-
1500-1900 countries wanted to go and take over other countries, Britain did it to India, the Caribbean and Africa, they used boats installed a new government, military acted as they owned it. People who lived there had to obey the British people, increasing the empire, making it more powerful, owning- resources, land people
Gilroy believes its still in media today, ethnic minorities are shown as powerless, weak dehumanised and marginalised
White western are shown as more powerful, successful and important.
Feminism-
Ideas about gender from the media products we consume, men as action heroes, brave strong, looked at the context, historical cultural, different countries have different ideas, women are objectified in the media, we live in patriarchal culture
Women- emotional nursing
Men- individual suited to business represnetd as spectacle.
Van Zoonen-
In patriarchal culture, the way
women’s bodies are represented as objects is different to the representation of
male bodies as spectacle.
Gender is performative – our ideas
of femininity and masculinity are constructed in our performances of these
roles. Gender is ‘what we do’ rather than ‘what we are’.
Moreover,
gender is contextual – its meaning changes with cultural and historical
contexts.
Using van Zoonen’s theory identify the aspects of the
theory that apply
Discuss what these representations
perpetuate the stereotypes prevalent in society
Discuss
the media language used by the paper in these representation.
Identify
the Appeals used to attract the audience
Discuss
the wider effects on society in perpetuating these stereotypes using Gerbner’s theory
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